Subscription Box Ritual

Monthly churn — subscribers who cancelled this month as a share of those you started it with.

$24one-time · VAT included · no subscription

Free files

BLIKPrzelewy24VisaMastercardApple PayGoogle PayPayPal

✓Download page opens right after payment + links by e-mail. No account.

✓Excel 2016+ / Microsoft 365 · Google Sheets (upload to Drive)

✓Light + Dark · USD GBP EUR AUD CAD INR · PLN pricing — every edition in one download

✓Free updates forever · 14-day refund

Part of the Complete Collection — 119 workbooks, every edition, future releases, $99.

The first of the month page

What the file tells you every month

Growth is only what survives churn. This sheet turns your subscriber list into the one number a box business lives on, checks whether a box pays for itself after goods, packaging and shipping, and tells you whether the next marketing dollar will ever come back.

01 · verdictRetention — churn vs target, early cancels, the top reason

02 · verdictUnit economics — contribution per box, lifetime value, plans below margin

03 · verdictGrowth — net new, CAC, payback in months

Sheets in the workbook

✓Monthly · the ritual page

✓Plans · price, box cost, fees — contribution per box and a verdict

✓Subscribers · one line each: started, plan, cancelled on, reason

✓Months · marketing spend; new, cancelled, churn and CAC beside it

How it works

1Set churn and margin targets, fees, CAC payback, fixed costs — ten minutes, once

2Add subscribers as they join and cancels as they leave — five cells each

3Open on the first of the month — churn, three verdicts, three tasks — fifteen minutes

Who it is for

Subscription-box founders and small DTC brands with a recurring plan.

Dark edition included

Do I need Excel?

Excel 2016+ or Microsoft 365. Or upload the .xlsx to Google Drive — it opens in Sheets with formulas and charts intact.

Can I pay with BLIK?

Yes — BLIK, Przelewy24, any card, Apple Pay, Google Pay and PayPal. Prices in PLN, EUR, USD or GBP; the currency switch is at the top.

Invoice for my company?

Tick “I’m purchasing as a business” at checkout and enter your NIP / VAT ID. The invoice arrives with the download e-mail.

What if it isn’t for me?

14-day refund, no questions. One e-mail to [email protected].

Pairs well with

More Business files →