
Profit Ritual — E-commerce Profitability Model
Money left on the table — ad spend above break-even + margin lost on discounted orders, last 7 days.
What the file tells you every week
Most store owners know their revenue. Almost none know which campaign, which discount and which product is quietly losing them money this week. This spreadsheet does — and tells you what to change, in plain words, every Monday.
Shopify, WooCommerce, Etsy and Amazon sellers running paid ads; anyone who has ever wondered why revenue went up and the bank balance did not.

Excel 2016+ or Microsoft 365. Or upload the .xlsx to Google Drive — it opens in Sheets with formulas and charts intact.
Yes — BLIK, Przelewy24, any card, Apple Pay, Google Pay and PayPal. Prices in PLN, EUR, USD or GBP; the currency switch is at the top.
Tick “I’m purchasing as a business” at checkout and enter your NIP / VAT ID. The invoice arrives with the download e-mail.
14-day refund, no questions. One e-mail to [email protected].